'ARFH'ATQH

'ARIFAH 'ATIQAH

PEOPLE'S ASSOCIATION

Design and execute comprehensive communication plans that align with organisation's vision, mission, and values.
Analyse communication needs and target audience to tailor key messages and outreach effectively.
Leading and guiding communications teams under North West CDD (Holland-Bukit Timah GRC, Marsiling-Yew Tee GRC, Sembawang GRC, Nee Soon GRC), consisting 4 comms sub-leaders and 19 comms members.
Ensure all content (i.e social media videos, photos, media releases) reflects the organisation's brand voice and message.
Facilitate communications between divisions and other government agencies to ensure alignment.

Strategise, produce advisories and mitigation plans, and draft messages to prevent (or lessen) crises and their risks and protect the organisation's reputation.
Collaborate with incident teams from various divisions and government agencies to deliver timely and executionable solutions.

Produce deliverable communication plans that outline projects' objectives, target audience, and timeline, as well as the dissemination of comms execution plans through digital and traditional print media.
Coordinate with internal and external stakeholders to align all messaging and comms execution plans.
Foster collaboration amongst various team members in various divisions to enhance productivity and efficiency in comms operations.
Produce proposals for new ideas and after-action review (AAR) reports to evaluate project performance and identify new solutions to improve future projects and executions.